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Digital Concourse

  

"The Digital Concourse has had a significant effect on our customers experience with our event. Lawson leveraged Digital Concourse.com for the first time with our Customer and User Exchange (CUE) 2005 event, bringing our event to a whole new level. We used on-line customer information to interact with customers on a one-to-one basis prior to the conference. By using a pre-event survey during registration we were able to arrange key meetings directly targeted to attendees while they are at the event. According to our customers, this was our best CUE event to date. We are excited to take advantage of even more features as we continue using Digital Concourse.com for CUE 2006."

Angie Franks
Vice President of Market Development
Lawson Software


Simple, Smart, Now.

Marketing Automation

Overview

Today's customers expect more and you are challenged to deliver. Most people don't even check their mailboxes anymore. They work electronically - digital is in their normal business day. They expect clear, simple, pertinent information. They ignore and delete information that is not important to them. The days of traditional marketing and planning are over! You have one option: get into the middle of each customer's natural business day.

Digital Concourse.com leverages corporate activities to collect key information through natural interaction with customers.

This information allows you to target market any and all audiences. And you will capture the additional key information you need while in the process. These are benefits that just cannot be obtained in from traditional marketing tactics. Digital Concourse.com is an electronic push marketing technology that provides the recipient with a fast, easy way to respond. Digital Concourse.com has increased the response rate up to 80% for some users. Why? Response rate is increased because the information is streamlined, simple and to the point. The information is targeted to the right audience--the audience who cares. Customers respond when it is in their circle of care. You save time and money in the process, and your customers get the targeted, pertinent information that they expect.

Email is the main vehicle for electronic marketing. Your emails can directly link them to the Web site for responding to your tactic. You will know who has responded to your marketing campaign and who has not. Follow-up is targeted, so you don't waste others time, and your customers will appreciate this. Knowing who has responded allows you to interact with those customers differently than those who have not.

Complete opt-out functionality is available, so you may respect your customers' privacy. Customers may also choose to collaborate with each other. These features are growing in demand today because they allow customers to form groups of like-customers, helping each other in ways that only other customers can.

Digital Concourse.com Marketing Quick Facts:

  • Web-based interface allows access from anywhere 24X7.
  • Increase your response rate with intelligent marketing by using your customers' profile attributes.
  • Customers won't get upset, because they can opt-out and you can respect their privacy.

List Management

Managing your lists can be an arduous task. Managing what is in your list and what is not in your list is easy for one list. But who has one list? Most corporations have hundreds of lists in their midst. Lists that are derived from your sales contacts, tradeshows, external registration systems, internal registration systems, marketing, finance, web site collection, etc.. Add lists that represent opt-outs and/or specific profiling attributes and you soon realize that managing lists is something your corporation needs to do and do well. In some cases, it's the law.

Digital Concourse.com List Management ensures that people you want to get your information get it in a accurate and timely manner. With self-serve opt-out management you are protected from inadvertently sending unwanted communications. With integrated one-to-one delivery, your communication can be customized for portions of the audience you are targeting; your recipients get a message that is tailored and relevant to them turning a simple interaction to an opportunity.

Popular Features:

  • Unlimited lists
  • Unlimited contacts
  • Full demographics plus custom fields
  • Import/Export
  • Duplication management

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Opt-Out/In Management

Ensuring proper etiquette and supporting anti-spam laws is a crucial aspect to managing your communications. People must be allowed to "unsubscribe" to your lists and conversely, should be allowed to add themselves to a specific list of interest. Digital Concourse.com provides the self-service tools that allow your communication recipients to do just that. Integrated to all Digital Concourse.com communication is a custom link for opt-out purposes. Your recipients or even you on behalf of a recipient who may have called in, can manage this capability in a self-serve manner. Simple and easy to use.

Popular Features:

  • 24/7 Self-serve access
  • Integrated into all email communications
  • Integrated to Digital Concourse.com List Management
  • Import/Export opt-out contacts

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Bounce Back Management

Digital Concourse.com's integrated email technologies provide the emailing capabilities that make sense. Bounce Back Management provides the information you need to manage your lists more effectively. In laymen's terms a "bounce back" is what occurs when someone is no longer at the email address you have; they may have left the company. It is at this point the system will notify you that this contact is no longer valid while ensuring that future communications will exclude this contact as well.

Popular Features:

  • Integrated into Digital Concourse.com's Customer Interaction Management solution
  • Integrated into Campaign Management
  • Completely automated, you simply recieve the information
  • All information derived is available to you 24/7
  • Import/Export capabilities

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Click-Through Reporting

Integrated to every email communication is the ability for you to capture the links that your user clicks on. This is important to know not only that they received your communication, but also that your communication is compelling the recipient to "take a look". This information can be useful for adjusting or escalating a campaign to meet your desired goals. If part on of your goals is for a user to ultimately take action, the click through is the first leading indicator that tells you they started the process. Click-Through capabilities represent a best practice approach to email marketing.

Popular Features:

  • Integrated in Digital Concourse.com Campaign Management
  • Can be applied to any link on any email communication
  • Reports back who is taking a look at your links with full information regarding the recipient

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EMail Batch Processing

Whether you're emailing to 20 people or to 500,000 people, Digital Concourse.com has the integrated email solution for you. Simply set up your campaign through our 3-step self-serve email wizard set the date of delivery and you are done. Digital Concourse.com will automatically schedule the communication to deliver on the date you specify and can process your communication over several days if necessary in a lottery fashion.

Popular Features:

  • 24/7 Self Serve access
  • Large Volume Processing
  • Integrated into Digital Concourse.com Opt-Out Management & List Management
  • Full email auditing, who sent and copies of recipient delivery
  • Integrated HTML web site view

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Campaign Management

Managing a campaign is a very important process in your marketing strategy. Knowing what to do, when to do it, then understanding what happened so you can improve are just some of the tasks we help with. From designing the campaign and identifying the metrics and goals, to identifying the time lines, adding and defining the lists, then sending and tracking back; Digital Concourse.com is a solution that works. We can help you manage all aspects of your communication plan.

  • Statistics and goal definition
  • Lead capture, bounce-back, click-through reporting
  • Lottery driven/Timed Delivery
  • Template Driven
  • One-to-one delivery with custom messaging for each individual
  • Send 100 or 1 million, Digital Concourse.com can handle your needs
  • Integrated for both electronic and direct mail campaigns

Managing a campaign is a very important process in your marketing strategy. Knowing what to do, when to do it, then understanding what happened so you can improve are just some of the tasks we help with. From designing the campaign and identifying the metrics and goals, to identifying the time lines, adding and defining the lists, then sending and tracking back; Digital Concourse.com is a solution that works. We can help you manage all aspects of your communication plan.

  • Statistics and goal definition
  • Lead capture, bounce-back, click-through reporting
  • Lottery driven/Timed Delivery
  • Template Driven
  • One-to-one delivery with custom messaging for each individual
  • Send 100 or 1 million, Digital Concourse.com can handle your needs
  • Integrated for both electronic and direct mail campaigns

Top

Unlimited Questions

Surveys, Polls, Dynamic

100% Self-Service

Features

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